Course Descriptions

Course Descriptions

Introduction to Business and Marketing:	¨ Grades 9-12 ¨ Semester ¨ 1 Credit The goal of Introduction to Business and Marketing is to enable students to understand and apply general business, marketing, and entrepreneurship principles. Business and Marketing is on of the major areas of employment in the United States. It accounts for nearly 1/3 of all occupations. Introduction to Business and Marketing covers a variety of entry level topics to encourage future interest in other Business and Marketing courses. Some of the topics cover include: overview of business and marketing careers, what is business, starting a business, types of business ownership, bringing a product to the marketplace. promotion, and basic financial literacy. The students in Introduction to Business and Marketing are strongly encouraged to belong to and participate in DECA (An association of Marketing students) and/or FBLA (Future Business Leaders of America). The course is graded by: daily homework, tests, projects, and class participation.
Marketing:	¨ Grades 10-12 ¨ Semester ¨ 1 Credit The goal of Marketing is to enable students to understand and apply marketing, management, and entrepreneurship principles. Marketing is one of the major areas of employment in the United States. It accounts for nearly 1/3 of all occupations. Some of the topics covered include: Promotion, pricing, selling, economics, product development, e-commerce, logistics, marketing information management, investing and more. The students in Marketing have an opportunity to take a field trip to Chicago, listen to guest speakers, participate in the operation of the school store, perform sales presentations, select and track their own stock portfolio and organize the Colossal Cookie Contest. Students are strongly encouraged to belong to and participate in DECA (An Association of Marketing Students). The course is graded by: daily homework, projects, tests, and class participation.
Marketing Management:	¨ Grades 11-12 ¨ 1 credit ¨ Prerequisite: successful completion of Marketing ¨ Leadership development, economics, business math, and management principles ¨ Market research, product development, entrepreneurship, and sports marketing Students that are interested in pursuing a career in the management of a business or further developing a career in marketing should take this course. Students are encouraged to belong and participate in the DECA chapter.
Business and Marketing Internship:	¨ Grade 12 ¨ 3 credits ¨ Full year course ¨ Approval is needed from the business/marketing coordinator and an application to the course is required ¨ In-school instruction with employment in area businesses ¨ Planned and supervised by both the teacher/coordinator and employer ¨ State Skill Certificate Program is available ¨ Higher level of business preparation and knowledge in the world of work Students may use and existing job site in a business field or receive assistance from the instructor in obtaining a job and will receive 1 credit for successful experience on the job. Students are eligible for early release from school for work experience credit.
Youth Apprenticeships	¨ Grades 11-12 ¨ 1.5 credits per semester ¨ Attend regular classes at Southwest Wisconsin Technical College each semester ¨ Released to a work site for 10 hours per week during their senior year ¨ The student may go directly to work, pursue an associates degree from a Wisconsin Technical College, or a baccalaureate at a four-year university ¨ Available Programs: - Auto Collision - Auto Technician - Graphic Arts/Printing - Finance - Health Services - Information Technology - Logistics - Manufacturing/Machining - Production Agriculture - Tourism - Welding The Youth Apprenticeship is offered as a two-year program beginning in the 11^th grade. It is also offered as a one-year program beginning in the 12^th grade. It offers students guided learning and work experience within an industry. The student will acquire the high skills necessary for the job of tomorrow and a linkage between secondary and post-secondary education.
Global Business and Marketing	¨ Grades 11-12 ¨ .5 credit ¨ Prerequisite: Previous business course preferred ¨ Magazines, newspaper, trade journals, guest speakers, and other materials used ¨ How business operates around the world, why U.S. businesses choose to buy and sell in the international marketplace and research how to sell in a foreign market. This course is for students interested in global marketing and related cultural influences and provides students with the skills, knowledge, and attitudes to succeed in marketing or a global marketing career.